A man went visited his bank to tell them of his plans for a new business: "I'm thinking of starting up in the cheese business", he said.
"Yes?", asked the bank manager, "What are you thinking of calling the cheese?"
"I don't know", says the man.
"Try the name of a place" said the banker.
After a long thought, the businessman says "Cheddar!"
"Nope", replies the bank manager. "There's already a cheese from that place. Try again". And the man goes away.
Three months later, he's back: "I've thought of a name"
"What is it?"
"Nope: there's already one from there too". The man goes away.
Six months later, he's back again: "Leicester"
"Sorry: there's one from there too. Try another place." The man goes away yet again.
Nine months later, he's back. More adventurous this time. "Edam", he says.
"Sorry: better, but there's one from there too. Try further afield." The man goes away.
A Year later, he's back again. "Nazareth", he says
"Excellent", says the bank manager. "It's a place name. And it hasn't been used by anybody else in the industry. Brilliant, that's the product sorted out. Now what are you going to call the company?"
And the man replies ...
"Cheeses of Nazareth"