Once, a very short man decided to open a restaurant, but he couldn't think of a name for it. He remembered how he always liked to dress up for Halloween, so he decided to call the restaurant "Hell's Kitchen," and he would always wear large plastic devil horns whenever he greeted people.
After it was open for a few months, the restaurant's caramel custard won an award for best dessert. At the awards ceremony, which was held at the restaurant, they were to make a custard for the guests to sample, but, just then, disaster struck.
"Sir," a kitchen hand told the owner, "the decorative display for the custard broke."
"What!?" exclaimed the owner, "You'll have to get a new one."
And they did, but it too broke. They went through three more, until they found the last one in the restaurant and were able to display their excellent caramel custard properly.
The customers, and the press loved it, and the next day, a newspaper story told about . . .
. . . Custard's Last Stand at Little Bighorn's.